The Everyday Bra
The Everyday Bra
The Everyday Bra
Sizing Chart
| Size | US Cup Size | EU Cup Size | Underbust (in) | Underbust (cm) |
|---|---|---|---|---|
| S | 30B / 32A / 32B | 65B / 70A / 70B | 27.5 | 70 |
| M | 32C / 32D / 34A / 34B | 70C / 70D / 75A / 75B | 29.5 | 75 |
| L | 32DD / 34C / 34D / 36A / 36B | 70DD / 75C / 75D / 80A / 80B | 31.5 | 80 |
| XL | 34DD / 36C / 36D / 38B / 38C | 75DD / 80C / 80D / 85B / 85C | 33.5 | 85 |
| XXL | 36DD / 38D / 40B / 40C | 80DD / 85D / 90B / 90C | 35.5 | 90 |
Our size guide is a helpful reference, but fit may vary slightly based on your unique shape and comfort preference.
BUNDLE & SAVE
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Product Details
Product Details
Meet the bra designed to simplify your routine:
Wire-Free Design
Removable Pads
Integrated Lift Bands
Smooth Under Clothes
Adjustable Fit
Machine Washable 30°C
Materials & Care
Materials & Care
To maintain the bra’s shape and quality over time:
- Gentle wash by hand or in a washing machine, up to 30°C.
- Do not tumble dry
- Do not iron
- Do not bleach
Composition: 61% polyamide / 39% spandex
Product color may vary slightly due to lighting and screen settings.
Shipping & Returns
Shipping & Returns
We ship to the United States and Canada.
Orders are processed within 1-3 business days.
Delivery typically takes 7-14 business days from dispatch. For more details, please visit our Shipping Policy page.
Designed for Freedom. Built for Comfort.
Most bras are just a countdown to the minute you can finally take them off.
We designed The Everyday Bra to be the one you’ll forget you’re even wearing.
It’s weightless, incredibly soft, and moves with you - not against you.
From morning coffee and errands to yoga and late-night lounging, it’s designed to keep up with your day so you never have to hit pause.
No marks, no hassle, just total freedom.
What They’re Saying
⭐⭐⭐⭐⭐ Rated 4.8/5 by 1,200+ women.
One Bra. Total Comfort.
Smooth Edge.
Made to disappear under your outfit.
Flat, laser-cut edges lay smooth against your body to eliminate visible lines. It’s designed to stay hidden and move with you, no matter what you’re wearing.
Lift & Support
Integrated Lift Bands for a natural, secure hold.
We’ve replaced wires with smart support zones to give you a lifted shape without the squeeze. It’s a tech-driven design that stays comfortable all day long.
Easy Care.
Wear, Wash, Repeat.
Low-maintenance, just like it should be. Machine washable at 30°C, so you can wash it without overthinking it.*
*Subject to care instructions.
Breathable Fabric.
Soft, airy, and gentle to your skin.
Our lightweight stretch fabric helps reduce heat and friction, giving you a softer, more comfortable feel for everyday, all-day wear.
Why Women Are Making the Switch?
92%
Experienced immediate relief from digging and pressure marks.
88%
Felt more comfortable during long days and everyday movement.
74%
Said they reach for The Everyday Bra more than their traditional bras.
Based on feedback from 1,200+ Plain Habit customers.
Less pressure. More ease.
Traditional bras can leave pressure marks and irritation. The Everyday Bra is designed with smooth edges, wire-free comfort, and a soft feel against your skin, so you can feel lighter and more comfortable throughout the day.
You might be wondering...
How do I choose the right size?
How do I choose the right size?
We recommend starting with the bra size you normally wear. You can also check our size chart to help you find the best fit. If you’re unsure, reach out to us - we’re happy to help you choose the right size.
What if my bra doesn’t fit?
What if my bra doesn’t fit?
No problem. If the size isn’t quite right, you can return or exchange it within 60 days of delivery. Exchanges for a different size are free; just contact us and we’ll provide a prepaid return label and send the new size out as soon as your return is on its way.
How do I wash and care for it?
How do I wash and care for it?
The Everyday Bra is machine washable at 30°C on a gentle cycle. For best results, place it in a mesh laundry bag before washing to help protect its shape. Air dry only. Do not tumble dry, bleach, iron, or dry clean.
If the removable pads get wrinkled, simply take them out and soak them in a bowl of warm water for 2-3 minutes. Then place them on a towel and let them air dry. Once dry, gently insert them back into the bra - and it’s ready to wear.
Does it have underwires, and how does it provide support?
Does it have underwires, and how does it provide support?
No, our bra is wire‑free. Instead, it uses integrated lift bands and a supportive knit structure to provide gentle lift and shape. Adjustable straps and a flexible back closure let you customize the fit for secure, comfortable support without the stiffness of traditional wires.
Do you offer shipping to my location, and how long will it take?
Do you offer shipping to my location, and how long will it take?
We currently ship to the United States and Canada only. Orders over US $100 qualify for free shipping.
Most orders are processed within 1-3 business days. Estimated delivery usually takes 3-10 business days. You’ll receive a tracking number as soon as your order is on its way.
